In a recent post, How to Add External Links Alphabetically to Your Site’s Sidebar, I give instructions for adding links to a site’s sidebar. This particular set of instructions will send visitors away from your site when one of these links is clicked, instead of having a new window or tab open up.
In the comments for this post someone asked why we would ever want to send visitors away from our sites. This is a good question. Most of the time you don’t want to do this, but there are times when you do want to do this.
As you know, the point of having niche stores is to send them away from your stores to eBay (or Amazon, or whatever affiliate place you want them to shop at), have your affiliate cookie set to visitors computers, and hope they purchase one or more items. This remains true for the external links you add via the post listed above.
Have I confused you yet? I hope not. Consider this: eBay is a rich resource for articles as well as stuff to buy. They have articles to help people buy, to help people sell, marketing tips, and more. Even better, eBay encourages members (buyers and sellers like you and me, not eBay employees) to write articles. You can add links to your sites that take visitors to the articles of your choice.
Here are some of the many places on eBay where you can find information to link to:
You can use eBay’s own resources (most of which contain excellent information) to drop your affiliate cookie onto visitors computers. Don’t link directly to an article. Instead generate an affiliate link and use THAT link to add to your site. Clever, isn’t it?
You can create affiliate links to eBay by following my instructions for ‘How to Create eBay Affiliate Links.’
Rochelle